Optimized Content

CREATE NEW CONTENT

• Click on ‘Create optimized content’

STEP 1: CREATE OPTIMIZED CONTENT

• Select the website you want to work on in ‘Site’. If no site is present, you must first enter one in Settings > Sites

• In ‘URL to optimize’, enter the full web address of the article or news item previously published that you want to update. Mandatory field.

• In ‘Main keyword’, you can enter the keyword you think is most appropriate, or you can leave the field blank and the tool will automatically identify the best one, with which the content is already positioned.

• In ‘Secondary keywords’, you can enter additional keywords, synonyms, or leave the fields blank. In the latter case, the best ones with which the content is already positioned will be automatically identified.

• In ‘Tone and Style’, you can use the drop-down menu to select the most appropriate tone of communication and writing style (formal, informal, technical, informative, etc.). Here you can also select any custom tones and styles created in the “Settings” > “Sites” area

• In ‘Target’, you can specify the target audience for the content in order to optimize the language and communication approach. If there is no target, you must first enter one in Settings > Sites

• Activate the ‘Update content to the latest news’ feature if you want to modify the original content with more recent information (especially useful when the information subject has to be changed, content with references to legislation, amounts, prices or rates, content with specific deadlines and dates, administrative or bureaucratic procedures, etc.).

• In “Year”, you can remove any references to the current year or past years and give the content an evergreen tone.

• In “Update year references in the article to:”, you can select from the drop-down menu if you want to change every reference in the article to a specific year (if, for example, the content refers to taxes for 2024 and nothing has changed, you can use this option to ask the tool to update the years to 2025 or 2026 anyway).

• Activate the “Create main image” function to replace obsolete or no longer relevant images and if you want an image optimized for the updated content. **

• Activate the “Create video” function if necessary.

• Activate the “Suggest optimized titles” function if you also want to update H2, H3, H4. This will adapt the titles to the new updated content and improve the user experience when browsing.

• Activate the “Generate meta description” function if necessary for SEO optimisation.

• Activate the ‘Generate intro’ function if you need to insert an introductory description of the content.

• Activate the ‘Generate internal links’ function to automatically insert links to other pages on your website. The tool will automatically insert links to relevant pages already on your site when it detects related topics in the text.

• Once you have completed all the configurations, click on the ‘Create Optimized Content’ button to start the processing. The tool will first perform an in-depth SEO and semantic analysis and provide you with the final content within a few minutes.

• You can wait or exit the page. If you exit, you can view the content writing status under “Content” > “Optimized content”. To understand the meaning of the various content generation statuses, refer to the legend at the bottom of this document*.

STEP 3: SAVING OPTIMIZED CONTENT

Once the project has reached the ‘Article ready’ status, the system makes the complete content available for final review and any changes.

The tool presents the final result in its entirety, allowing all the required elements to be viewed:

1. Title: the main title of the content

2. URL: optimized URL structure

By clicking on the icon

You can view the content in HTML.

Use the appropriate icon

to automatically select all text content. Once selected, you can quickly copy the entire content, transfer the text to other documents or platforms, and share the material without having to select it manually.

The ‘Content’ section contains the generated text and offers advanced features for refining the text through direct interaction with the tool. You can make corrections manually or via drop-down menus, asking the tool to intervene to improve:

• Extend: expands the content by adding details, examples or insights

• Reduce: shortens the text while retaining essential information

• Create Image: generates images related to the text content

• Convert to list: transforms the text into a bulleted or numbered list format

• Convert to text: converts lists or other formats into text

• Format Text: apply formatting styles (bold, italics, headings, etc.)

• Rewrite Text: completely rephrase the content while retaining the meaning

• Simplify Text: make the language more accessible and understandable

• Translate: convert the text into other available languages

• Ask AI: allows you to enter instructions to send to the AI for a specific request, describing the changes to be made to a selected text

• Create Table: organizes information in tabular format

• Once the creation process is complete, you can save by clicking on “Save content”.

IMAGES

The image generated by the tool can be enlarged for easier viewing. You can also copy the direct URL to upload it to your CMS.

Please note that images will remain available on the server for 7 days.

If the generated images do not fully meet your aesthetic or functional expectations, you can click on the “Edit” button to enter new instructions to modify them by filling in the following fields:

LIST OF OPTIMIZED CONTENT

Once you have submitted your request for content generation, you can monitor its status on the Content > Optimized Content homepage. Here you will find all content that have already been created or that is ongoing.

FILTERS

To search for content that has already been entered, you can filter by:

• author: selecting the author who entered the content

• website: selecting the website for which the content has been written

*Content processing status legend:

The system monitors each piece of content through different statuses that indicate the current processing stage.

• Waiting to start: the content is queued for processing. No action is required.

• Keyword without sources: the keywords did not produce sufficient results. Action required: modify the search keywords.

• Analysis in progress: the system is analyzing the available sources and gathering information.

• Keyword and topic analysis complete: the analysis is complete. The system has gathered sufficient information to proceed.

• Structure to be managed: the content structure is ready for review. Action required: approve or modify the proposed structure.

• Structure creation in progress: the system is processing the final content structure.

• Queued for writing: the content is scheduled for writing but is awaiting available resources.

• Writing in progress: active drafting of the text according to the defined structure.

• Final optimization: the text is complete, and the system is performing final optimizations.

• Stylistic review: linguistic refinement and consistency check of the text.

• Article ready: the content is complete and ready for publication.

• No results: the system was unable to produce satisfactory content. Action required: review the search parameters.

** Images generated using AuthorEvo are produced using the most advanced artificial intelligence models trained on large multimodal datasets. While using state-of-the-art algorithms to ensure visual consistency and quality, the probabilistic nature of AI systems means that results may sometimes contain imperfections, anomalies or content that does not perfectly match the requested specifications. Users are therefore advised to consider the images as generative outputs to be validated and, if necessary, refined or post-produced according to the context of end use.